I spent 2 years as lead designer and copywriter for Tre'dish, a food technology startup based in Toronto. As with any startup, my responsibilities varied tremendously during my time there. For a time, I wrote and designed posts for 3 different instagram accounts.

 

I created dynamic social media content on my own in my home studio, then as we grew, I expanded to food stylist and creative director for our private chef experience and catering photoshoots. When our catering program was taking off, I created customized marketing menus for our business development team to use in the field.

As the business pivoted to an online grocery delivery service, I worked closely with project management to fine tune the UX design of the site, while also styling + editing product images, and writing engaging item descriptions, being mindful of SEO. I have featured some of my favourite projects on this page, click in for more info.